MINNESOTA WILD CLUB LEVEL SEATS SOLD OUT IN NEW SAINT PAUL ARENA

LOWER AND UPPER LEVEL SEAT SELECTION PROCESS TO BEGIN THIS MONTH

[January 12, 2000] -- The National Hockey League's (NHL) Minnesota Wild announced today that the team has sold out the Club Level in the new Saint Paul Arena in five weeks. The Wild has established a waiting list for potential Club Level Seat holders, similar to the waiting list created for potential suite holders following the record sellout of the Arena's 64 luxury suites in eight weeks earlier this summer. The team also announced that the seat selection process for general reserve season tickets in the lower and upper levels would begin this month.

"We are thrilled with the overwhelming support hockey fans throughout the upper Midwest continue to show for the NHL's return to Minnesota," said Minnesota Wild President Tod Leiweke. "Club Level Seats in the new Saint Paul Arena will provide the greatest hockey fans in the world with a unique opportunity to enjoy the coolest game on earth."

The Club Level features 2,800 special seats on a private concourse. The entire concourse is a Club that will be furnished and fully carpeted, and include private Club Level restrooms, views to the ice from the open Club concourse, an upscale bistro catered by Morrissey Hospitality and multiple full-service bars with state-of-the-art video walls. Club Level amenities also include the opportunity to purchase tickets to other arena events.

"The very fast sale of both its suites and Club Level Seats for the Minnesota Wild, (probably one of, if not the quickest sell-outs ever) demonstrates the high level of interest the NHL's return to the Twin Cities is generating," said Bill Dorsey, the Executive Director of the Association of Luxury Suite Directors. "Clearly the Minnesota Wild has done an outstanding job marketing its premium seat inventory and is to be congratulated on rolling out such a successful program."

Seat selection for general reserve season tickets in the lower and upper levels will begin in late January. General reserve season tickets in the new Saint Paul Arena range from $10.00 to $64.00. Information packages are currently being sent to season ticket deposit holders in the mail. The process will be conducted sequentially based upon a season ticket deposit holder's Fan Priority Number and seating preference profile, which is included in the information package. Each account will be assigned a Wild Customer Service Representative.

The Minnesota Wild season ticket sales staff began the sale of Club Level Seats in late November and completed the process in early January. Members of the Wild season ticket sales staff include; Jeff Bednar, Matt Cords, Bryan Dan, Dana Dummer, Bill Freeman, Annie Gleason, Connie Hendricks, Jaime Kastner, Mike Kimball, Kelly Novara, Shawn Reid, Mike Snee, Jamie Spencer and John Swing.

TICKETS FOR MR. HOCKEY AWARDS BANQUET NOW ON SALE

 

[January 14, 2000] -- The National Hockey League’s (NHL) Minnesota Wild announced today that tickets for the sixteenth annual Mr. Hockey Awards Banquet are now on sale for $25.00. The Mr. Hockey Awards Banquet will take place at noon on Sunday, March 12 at the Prom Catering Company (484 Inwood Avenue North, located at the intersection of I-94 and Radio Drive in Oakdale).

The Mr. Hockey Award is given to the outstanding senior high school hockey player in the state of Minnesota and is selected by a panel of National Hockey League Scouts and Division One Coaches from around the state. Jeff Taffe from Hastings High School was the 1999 Mr. Hockey Award recipient. Three other awards will be presented at the banquet. The John Mariucci Award is given to the high school coach of the year; The Cliff Thompson Award is presented to the “Old Timer Coach”; and The Frank Brimsek Award is given to the state’s top goaltender.

For more information on tickets for the Mr. Hockey Awards Banquet, please contact Larry McMahon at (612) 504-6322 Monday - Friday, 9:00 AM to 5:00 PM or contact Mary Hedberg at (651) 735-2184 during evenings and weekends. As part of the club’s Grass Roots Hockey Initiative, the Minnesota Wild are co-sponsors of the Mr. Hockey Awards Banquet along with Acceleration Minnesota. The Mr. Hockey Award is hosted by The Minnesota Minutemen.

MINNESOTA WILD SIGNS WITH ADVERTISING AGENCY CAMPBELL MITHUN ESTY

AGENCY TO HANDLE MARKETING FOR NHL'S NEWEST FRANCHISE

[January 20, 2000] -- The National Hockey League's (NHL) Minnesota Wild has named Campbell Mithun Esty (CME) as its marketing agency. The Minnesota Wild will work with CME to develop the team's promotional/marketing strategies for the inaugural 2000-2001 NHL season. Terms of the agreement were not disclosed.

"CME enjoys a great reputation and history in the Twin Cities community and is well-known for successfully building national brands," said Minnesota Wild President Tod Leiweke. "The Minnesota Wild is excited to add CME to our roster, their expertise and excitement will be invaluable in our preparation for next season."

"This is a showcase opportunity," said CME President Les Mouser. "We'll elevate awareness of this exciting new team, building on the legendary Minnesota hockey tradition they carry into the new century."

The Minnesota Wild will play in the Northwest Division of the Western Conference in the 2000-2001 NHL season. The team will begin play in the first-class, 18,600-seat new Saint Paul Arena along the Mississippi Riverfront.

Headquartered in Minneapolis, CME is a national marketing communications agency with year-end 1998 billings of $904 million, with field offices in Detroit, Los Angeles, New York and Seattle.

SEASON TICKET HOLDERS BEGIN SEAT SELECTION PROCESS

 

[January 21, 2000] -- 

             WILD TO OFFER MORE AFFORDABLE 
            TICKETS THAN ANY OTHER U.S. TEAM

Minnesota Wild front office officials announced ticket pricing for the National Hockey League (NHL) team's inaugural 2000-2001 NHL season in the 18,600-seat new Saint Paul Arena. The Minnesota Wild will play a 41-game regular season home schedule in the new Saint Paul Arena with general reserve ticket prices ranging from $10.00 to $64.00. Season ticket holders will begin the seat selection process on Monday January 24th.

The Minnesota Wild has the lowest average upper level ticket price for U.S. franchises with approximately one-third of general reserve tickets at or below $26.00. The Wild has the over 1,500-seats priced at $10.00, the lowest ticket price among U.S. NHL franchises (seats with obstructed views in other arenas are not included).

The Minnesota Wild average ticket price of $43.91 for the 2000-2001 NHL season is expected to be below the projected NHL average ticket price for the 2000-2001 NHL season. Minnesota Wild general reserve tickets are available at the following price levels: $10.00, $26.00, $44.00, $54.00 and $64.00. The team will cap season tickets and hold select tickets for individual sale. The Minnesota Wild has a wide-range of seating options and exclusive season ticket holder benefits.

"The Minnesota Wild ownership's commitment to providing value for all our fans was the driving force behind our ticket pricing," said Minnesota Wild President Tod Leiweke. "We honored that commitment to our ownership group and our fans by offering the most affordable tickets among U.S. NHL teams, with the lowest priced upper level in the U.S. and over 1,500-seats at $10.00. When the Minnesota Wild team takes the ice next fall in the new Saint Paul Arena's the venue will have the best hockey sightlines in the NHL and immediately be one of the most exciting arena's to watch hockey in North America."

 

Seat selection for general reserve season tickets in the lower and upper levels will begin in late January. General reserve season tickets in the new Saint Paul Arena range from $10.00 to $64.00. Information packages are currently being sent to season ticket deposit holders in the mail. The process will be conducted sequentially based upon a season ticket deposit holder's Fan Priority Number and seating preference profile, which is included in the information package. Each account will be assigned a Wild Customer Service Representative. The club will continue to accept general reserve deposits for the 2000-2001 NHL season when the team begins play in the Northwest Division of the Western Conference.

New Saint Paul Arena Premium Seating LOCATION ANNUAL COST
*Suites $75,000-$140,000 per year SOLD OUT
*Arena Club Level Seats $2,795 and $3,225 per year SOLD OUT
General Reserve Tickets
LOCATION GENERAL RESERVE PRICE PER GAME Lower Level
Sides $64.00 Corners $54.00 Ends $44.00 Upper Level Sides $26.00 Ends $10.00 *Suite and Arena Club Level seat holders receive various amenities and added features, such as parking and non-NHL events.

 

The new Saint Paul Arena will be fully ADA compliant. Accessible and companion seats will be available for sale in each ticket price category.

MINNESOTA WILD CARAVAN TO ATTEND WARROAD VS. ROSEAU HIGH SCHOOL HOCKEY GAME

 

[January 31, 2000] -- The National Hockey League’s (NHL) Minnesota Wild front office personnel including former Roseau High School hockey legend Neal Broten will attend the Warroad vs. Roseau high school hockey game at The Gardens Arena in Warroad on Tuesday, February 1 at 7:30 p.m. as part of the Minnesota Wild’s Grass Roots Hockey Initiative.

Additional Minnesota Wild personnel scheduled to appear on this grass roots caravan include CEO Jac Sperling, President Tod Leiweke and board member Bob Naegele III, along with Wild staff members Cory Effertz, Matt Majka, Heather McGinty and Aaron Sickman. Minnesota Wild Grass Roots Hockey Advisor Broten will participate in activities before and during the hockey game, including a ceremonial puck drop, autograph signings and a raffle for Minnesota Wild merchandise to be given away during the game.

“The Minnesota Wild are committed to supporting hockey at the grass roots level and we are honored to attend this celebrated rivalry again this year,” said Leiweke. Added Broten, “I had a great time making this trip last year and look forward to being able to watch my brother Aaron coach in this game.”

The Minnesota Wild launched the initial phase of a grass roots hockey program to promote the overall growth of amateur hockey throughout the Upper Midwest on November 19, 1998. The “Wild About Youth” program now has life-size displays offering various Minnesota Wild products in over 100 rinks throughout Minnesota and Western Wisconsin. Featured on the life-size displays are Olympic hockey Gold Medalists Alana Blahoski, Neal Broten and Karyn Bye.

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