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CUP CRAZY PROMOTION HITS TWIN CITIES THIS WEEK
[May 17, 2000] -- SAINT PAUL/MINNEAPOLIS, Minn. - The Minnesota Wild announced today that the club has signed a corporate partnership agreement with ANHEUSER-BUSCH . As part of the premier partnership agreement with the club, Bud Light was named the Official Beer of the Minnesota Wild. As per club policy, no financial terms of the multi-year deal were disclosed.
The Minnesota Wild and Anheuser-Busch also unveiled a Cup Crazy promotion that will run in the Twin Cities market thru the 2000 Stanley Cup Playoffs. Participants of the Bud Radio Network at local bars and restaurants can register to win the opportunity to watch a Stanley Cup Finals game with 12 of their friends on High Definition TV in the Minnesota Wild Marketing Center with club officials.
"We are delighted to announce our partnership with Anheuser-Busch," said President Tod Leiweke. "Having a brand like Bud Light as our Official Beer will provide the Minnesota Wild with great opportunities for exposure and awareness."
Anheuser-Busch will receive full integration of team and arena marketing opportunities including prominent Arena signage and sponsorship of one of the two Zamboni'sŪ to be used in the New Saint Paul Arena. Additional highlights of the partnership include:
Hockey Unplugged: a program that encourages fan accessibility to athletes in a casual, low-key atmosphere. Once a month, the Minnesota Wild and Bud Light will invite a hockey celebrity to appear at the Arena Brew Pub and tell hockey stories while interacting with fans.
Hockey Headquarters: hockey fans can join Bud Light and team officials at a designated bar or restaurant to watch ten Minnesota Wild away games during the club's inaugural 2000-2001 NHL season. Fans will interact with NHL Alumni and have the chance to win prizes and the opportunity for the Bud Light Wildest Bars patrol to stop at a local retail outlet.
Anheuser-Busch's Bud Light is the "Official Beer of the NHL" in the United States. Bud Light has been one of the most popular beer brands since its introduction in 1982. The brand has experienced double-digit growth for the past eight years, and during that time has become the top-selling light beer and No. 2 beer overall in the world - behind Anheuser-Busch flagship brand Budweiser.
The Budweiser Family of Beers - including Budweiser, Bud Light and Bud Ice - are brewed by Anheuser-Busch, Inc., the world's largest brewer with more than 47 percent of the U.S. beer market.
The Minnesota Wild begins play in the Northwest Division of the NHL's Western Conference this October. For more information on the Minnesota Wild and the New Saint Paul Arena, please call (651) 222-WILD (9453).